VISION STREET WEAR

Born in 1976 in Southern California, Vision Street Wear is recognised asone of the earliest and most admired brands to pioneer the streetweargenre, with a wide range of influences stemming from a deep under-standing of skateboarding culture and its integration into the world ofmusic.

VISION was one of the first to capture the rebellious, aggressive atti-tude of So-Cal skateboarders and present it in their clothing style.Skateboardi-

ng and street style were redefined through the use ofbold visual graphics on skateboards, shirts and boardshorts. Today,many of these classic vis-uals are still carried on by the VISION brandand have become some of t-he most popular and revered symbolsof skateboarding and street culture.

In the late 1950s and early 1960s, Southern California- wasbuzzing with a spirit of adventure that was impossi-ble tocontain. When the waves went flat and surfing to-

ok abackseat, thrill-seekers turned to a groundbreakin-

gsport that would change the game forever. They fuse-

droller skate wheels to a wooden board, giving birth to- theultimate ride: skateboarding. This was more than ju-

st apastime; it was a revolution on wheels!

Under the leadership of founder Brad Dorfman, Vision StreetWear was established in 1976, during the early rise of skate-boarding in Southern California, earning the title of the"Godfather of Skateboarding."

Vision Street Wear was founded by Brad

Dorfman in Southern California.The term

"streetwear" was born.

Vision signs legendary skater Mark Gonzales and released the Gonz&The Psycho Stick se-ries designed by Andy Trakajian

Vision's suede and canvas Hi range intro-duces the patented 'ollie Pad' which revo-lutionizes skateboarding shoes.

Vision Pro Mark Gonzales and legendary boa-rdshaper Chuck Hults developed the world's fi-rst symmetrical double kicktail board at the Vi-sion woodshop. This innovation changed stre-et skateboarding forever and is the grandfath-er of all modern skateboards.

Attracting the next generation of top skaters and releasing trend-setting skate-boarding videos, it influenced skateboarding culturethroughout the 1990s.

90s Teenagers, Visual Streetwear By pioneering the transforma-tion of skate-board shape, it propelled the shift from U-shapedtracks to street-style skateb-oarding.

In 2001, Vision Street Wear launched the global "The Legend.. Liveson" campaign to celebrate its 25th anniversary, reaffirming the brand's status as a pillar of skateboard culturein the new year.

CONNECT WITH US

info@visionstreetwear.com