One of the most important components of Vision Street Wear’s brand essence is its connection to elevated graphic design. Street brands need to have a connection to art in one way or another so Vision has implemented the Artist Series program. Each year a well-known artist in the street scene, whose style compliments the brand well, is selected to design two to three graphics for the brand that can be utilized in the product line. In the past Vision has worked with artists Andy Takakjian, Skinner, Remo and more.
For 2013 the brand chose to work with I LOVE DUST, a multi-disciplinary design boutique specializing in illustration and animation. I LOVE DUST collaborates with global brands, working together to create fresh, innovative design. Because of I LOVE DUST’s connection to street wear and art they were commissioned to design a couple of Vision Street Wear t-shirt graphics to be included in the current product collection. I LOVE DUST provided one reinterpretation of a classic VSW graphic and one reinterpretation of the classic logo. The new designs bring a fresh perspective to the brand heritage and are spot on with relevant trends. The shirts are available for purchase on the Vision Street Wear website